CREDDER FOR MARKETERS

We help advertisers
triple CTRs

The problem

Distrust in news and information websites has advertisers afraid and hitting the pause button.

Brands want to appear on trusted sites but can’t keep up with the rapidly changing media landscape.

The overcorrection around brand safety and suitability in news has made it an under-invested category.

Trade Desk advertisers can now click the box next to Credder under the Contextual Targeting category to instantly ensure ad placements appear on credible, high quality content.

We are thrilled to announce that Credder's groundbreaking credibility targeting software is now available globally through our new partnership with The Trade Desk. This collaboration brings you an unprecedented opportunity to enhance your ad placements and maximize your Return on Ad Spend by targeting credible, high-quality content and websites.

With Credder on The Trade Desk platform, simply check the box next to Credder, and you can instantly add our advanced targeting capabilities to your ad campaigns. Ensure your brand’s ad placements appear only on Credder’s credible sources and enjoy the benefits of brand-safe ad placements right away.

Unlock safe, high performing news content without reputational risk. Now, you don’t have to choose between high-quality news and scale.

Benefits

Target ads to Credder’s credible sources with our proprietary database and pre-built Trusted News Indexes™.
Expand reach and performance while ensuring your brand only appears alongside credible content and sources.

Instantly score articles and websites for credibility, quality, and brand safety prior to bidding.
Advertising on credible news drives 143% higher CTRs and 9% lower CPMs (IPG Mediabrands).

Filter inventory by topic, political bias, article emotion, and more for unparalleled control.
The ever-changing digital media landscape necessitates a careful alignment between brand and content that only Credder can provide.

Update your outdated inclusion and exclusion lists with real-time consumer trust data.
Vet any article or website in seconds, making media planning easy for you and your agency partners.

Testimonials

"Credder's tool is a robust and powerful asset. Their credibility scores correlate with higher-performing ad placements."

Hannah Brown
Director of Media, Oodle Ad Agency
“A trustworthy press requires trustworthy watchdogs, keeping news outlets accountable. Credder is an important leader in that space."

Craig Newmark
Founder, Craigslist
“Systems for generating and sharing content credibility assessments are critical tools in the fight against misinformation. Credder's solution is best of breed."

Ed Bice
CEO, Meedan

Why Credder

Credder Inc. is the only solution in the market that provides scalable AI software to enable advertisers to target trusted websites and articles at higher conversion rates, without the use of third party cookies:

Years of experience aggregating and tracking audience trust.